Super Normal

Karan Chawla / April 29, 2021

1 min read


Everything is a remix. A good place to start when building a product is to think about concepts that the users are already familiar with. To increase your chance of success, build upon these normal concepts, and then add your own twist.

"I find it useful to keep in mind this simple philosophy when starting each new creative project and always remember to ask the questions: What is normal? How can we make it Super Normal?" — Dave Morin

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